Luxury Brand
Strategy &
Creative
Campaign
Direction
Welcome to My Personal Space
Explore my work, my vibes, and my thoughts on strategy development and interconnected initiatives that bring luxury brands to life.
Work Experience
4 years luxury retail experience
3 years of management & event coordination
2-3 years marketing coordination and outreach
Awarded the AllStar Award from Nordstrom
Vyne Finance nominated for Fast Company Innovation by Design Awards 2026
Two campaigns nominated for American Advertising Awards Atlanta 2025
Education
Master of Arts (M.A.) in Luxury Brand Management from Savannah College of Art & Design (SCAD). Graduated May 2026.
Bachelor of Science (B.S.) in Marketing with an emphasis in Finance from Penn State. Graduated December 2024.
Selected Works
ALBION
Luxury Cosmetics
A selective, education-led US expansion strategy for a heritage Japanese skincare brand — building controlled prestige awareness without diluting its quiet-luxury identity.
Brunello Cucinelli
Italian Fashion
A flagship concept translating Brunello Cucinelli's philosophy of humanistic capitalism into Stockholm — balancing market opportunity, immersive spatial design, and financial viability.
OLAPLEX
Bonding Haircare
A 360° integrated campaign shifting OLAPLEX from science leader to community-driven movement, rebuilding Gen Z trust through emotional storytelling and education.
AMAN Project
Exotic Hospitality
A new Aman resort concept for Chilean Patagonia, repositioning the destination from adventure to stillness — privacy, restoration, and quiet luxury at the edge of the world.
CUFFED
Premium Denim
A premium denim concept built around global supply chain strategy — connecting brand identity to ethical sourcing, supplier selection, and scalable distribution across four markets.
Vyne
Wine Investment Tracker
A three-phase launch strategy for a fine wine investment platform — building scarcity, converting through exclusive drops, and retaining through community and loyalty.