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My Philosophy:
Pursue Passion

Mission Statement


Encouraging vision development through structured branding, goal-oriented marketing strategies, and a strong belief in value and ethics. With dedication and passion, anything can be made possible.

Background

About Me


I was born and raised in Hamilton, Montana, where I grew up between horses, hard work, and a deep appreciation for details that often go unnoticed. From a young age, I competed in equestrian sports across multiple disciplines, specializing in English riding and earning my C3 rating through the United States Pony Club Association. That world taught me precision, resilience, and the quiet confidence that comes from doing difficult things well.

Later, ballroom dance became another defining part of my story. Competing in both American Smooth and Rhythm styles throughout high school and college led me into studio management, event coordination, and the kind of client-facing work where timing, presentation, and emotional awareness matter just as much as execution.

Professionally, I have always been drawn to spaces where creativity and strategy meet. I have worked with small businesses on everything from café rebranding to front office operations and marketing for a medical practice. At Nordstrom, I developed a deeper understanding of premium client service, luxury retail, and relationship-driven sales, earning the All-Star Sales Associate Award and placing 11th in my first Anniversary Sale season.

My journey to SCAD came from a desire to explore the more creative side of my education. After earning my Bachelor of Science in Marketing from Penn State, with a focus in finance and management, I pursued a Master of Arts in Luxury Brand Management at Savannah College of Art and Design. During my time there, I strengthened my skills in research, strategy, data visualization, experiential marketing, and luxury brand development.

Today, my work sits at the intersection of structure and emotion. I am passionate about helping brands turn complex ideas into experiences that feel thoughtful, elevated, and human.

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"I like to think of my path as a study in movement, discipline, and transformation."

Areas of Focus

Skills & Capabilities


Brand Strategy

    Luxury Brand Development


    Brand Positioning & Storytelling


    Market-Entry and Expansion Strategy


    Integrated Marketing Campaigns


    Vision Development

Research & Insights

    Consumer and Market Research


    Competitive Analysis


    Qualitative Interviews and Surveys


    Trend and Opportunity Identification


    Data Visualization & Insight Translation

Experience Design

    Experiential Marketing


    Luxury Retail and Flagship Concepts


    Customer Journey Development


    Event and Activation Strategy


    Premium Client Experience

Creative Execution

    Campaign Concept Development


    Creative Direction


    Presentation and Visual Storytelling


    Digital and Social Media Strategy


    Brand Communication and Content

Interested to learn more? Then...

Let's talk.

Open to internships, collaborations, and conversations about luxury brand strategy.